Have a little fun and involve participants by using an energizer. Play the Target Game to get the resource group to experience how understanding the target consumer’s behavior will help to generate relevant ideas. View post

Idea sessions can spark unrelated thoughts and questions that may take you away from the focus of your session. Use a Parking Lot to keep your session on track. View post

Creative Facilitators, like Quarterbacks, learn a set playbook and still have to adjust their plan in real time as conditions change. Try these techniques the next time you have to call an audible. View post

Involving the resource group in your session can set the stage for active and equal participation in idea generation. In this tip, we explore ways to engage individual participants by putting them to work. View post

Explore the marketing objective to create detour questions that will inspire the resource group to add cool, custom and effective elements to your persuasive campaign. View post

Have some fun and generate relevant ideas with a seasonal detour. In this tip, we explore techniques to get your resource group in the spirit of the season that your marketing project is focused on. View post

Try using the electronics your resource group will likely bring to your session as tools to help them explore the client’s current brand messages. View post

The simplicity of making lists and making choices is nothing short of magical. No matter where you are in the process, using rules to help you make a list will make that magic even more powerful. View post

Helping a client make appropriate choices will go a long way to ensure that the marketing projects you facilitate will continue to move forward. In this tip, we explore ways to manage choice making in each step of the process. View post

Tackle the Preparation Step of the process with the help of your team. In this tip, we explore how the cast of characters in the marketing project can help you prepare to facilitate effectively. View post